I run Google and Meta ads for service businesses, and I spend most of my time on the unglamorous part: finding where the money leaks out before it ever becomes a customer.
Based in Hampton Roads, Virginia. I work with clients anywhere.
It's the thing every owner says, and it's almost never where the problem actually is. More traffic only fixes one link in the chain. If the break is further down, buying more clicks just means paying more to lose people at the same spot.
Most accounts I open are leaking at the second and third link. Budget going to people searching a competitor by name. Ads pointed at a homepage instead of the page about what they actually searched for. Targeting wide enough to cover a region your trucks won't drive to. Tracking that counts one person filling out a form three times as three leads, so the report reads better than the phone sounds.
None of that gets fixed by spending more. It gets fixed by finding it.
That's fine, and I'm not here to talk you out of it. Plenty of people are doing good work. But almost nobody gets a second set of eyes on an ad account, and it's the one place where a quiet problem costs real money every single day.
Send me read-only access, or just last month's search terms report. A couple of days later you get back:
No deck, no pitch meeting. If everything looks good I'll tell you that, and you can go back to what you were doing.
Someone's AC quits on a Tuesday and they grab their phone. That search is worth more than anything else you could spend on. The work is being there for it and nowhere else: search terms read by hand every week, negatives that actually hold, keywords grouped by service, each group pointed at the right page instead of your front door.
Search only works once somebody is already looking. Meta is how you fill the weeks in between, with an offer people can say yes to before anything breaks. Maintenance plans, seasonal pricing, financing. Built around your own job photos, not stock images of smiling technicians.
If your conversion numbers count duplicate form fills and clicks on the directions button, every decision after that gets made on bad data. I would rather fix the measurement first and find out the account is smaller than it looked than optimize toward noise.
What happened, what it cost, what I changed, and what I would do next. Plain language. Not forty slides, and not a dashboard you log into once and never open again.
If I run your ads, I'm not running your competitor's. Most agencies take both and don't mention it, which means the same person is bidding on the same keywords for two businesses fighting over the same customer.
I work with service businesses where leads matter and the jobs are worth something. Home services, trades, restoration, professional services. Where two clients genuinely don't overlap in the same market, that's a conversation. Where they do, the answer is no.
Send it over, or just tell me what you're running and I'll tell you what I think.