A second set of eyes on your ad account.

Free, takes a couple of days, and you keep whoever you're working with. Most accounts have money leaking somewhere, and nobody is looking because it is nobody's job.

Request a review

Already have someone doing your marketing?

Good, and I'm not trying to talk you out of it. Plenty of people do solid work, and switching providers is a hassle nobody needs.

But an ad account is one of the few places in a business where a quiet problem costs money every single day and nothing tells you it's happening. The reports still arrive. The numbers still look like numbers. Meanwhile a third of the budget is going somewhere it shouldn't.

A review is just someone outside it taking a look. If everything is in good shape, I'll tell you that, and you'll have a clean answer instead of a nagging question.

How it works

1: You send accessRead-only access to your Google Ads account is easiest. If you'd rather not, a screenshot or export of last month's search terms report tells me most of what I need.
2: I go through it by handSearch terms, keyword structure, geography, bidding, landing pages, and whether your conversion tracking is counting what you think it is. No automated audit tool.
3: You get a write-upWhere the money actually went, what I'd turn off, what I'd put the budget behind, and whether the tracking is telling you the truth. Plain language, a couple of pages, not a deck.
4: Then nothing, unless you want somethingNo follow-up sequence, no pitch meeting on the calendar. If you want to talk about working together, you'll say so.

Fair questions

Is this a sales pitch with extra steps?

Partly, sure. I do this because some people who get a review end up hiring me. But the review itself is real work and you keep it either way, including if you hand it straight to your current provider and ask them to fix what's in it. That's a fine outcome.

Do I have to give you my password?

No. Google Ads has proper access levels. Read-only means I can see the account and change nothing. You can revoke it in two clicks whenever you want.

Will you go behind my agency's back?

No. If you want to bring them into it, that's genuinely easier for everyone. Most of what I find is the kind of thing that gets fixed in an afternoon by whoever already has the account open.

What if my account is a mess?

Most are. That's not a character flaw, it's what happens when Google's defaults run unattended for a year. I'm not going to make you feel bad about it.

What does it cost?

Nothing.